Future-Proofing Luxury Automotive: Envisioning Intelligent Digital Solutions for the Next Generation
TIMELINE
Jun 2024 - Aug 2024
COMPANY
Accenture is a global professional services company specializing in strategy, consulting, and digital technology
ROLE
Strategic Design Consultant Intern
RESPONSIBILITY
As the first design hire, I led user research to uncover user pain-points, built human-AI experiences from 0-1 to boost user retention, and established a design system for efficient handoff with cross-functional teams
Problem
With the emergence of electronic vehicle brands,
Traditional automotive firms is lacking behind in the race to become the most innovative
1.1 User Retention Graph
Highlights -- solution
5 purposed digital automotive experience solutions across phone app and human machine interfaces
2.1 Conceptual design from the internet for demonstration purposes due to NDA restrictions
Highlights -- IMpact
advanced to implementation
+12%
projected customer acquisitions
Due to NDA, details can not be disclosed :(
Retrospectives
Articulating Design Decisions with Customized Stories
I’ve learned that presenting design ideas isn’t one-size-fits-all. As I advanced, I realized the importance of customizing my narrative to resonate with different stakeholders. By seeing things from their perspective, I can craft stories that align my ideas with their values.
Ideating with a Disruptive Mindset Inspired by Sci-Fi Literature
In the automotive industry, where innovations can take years to implement, I’ve had to think far ahead. Surprisingly, sci-fi literature has become a go-to for inspiration, pushing me to imagine designs that will still feel innovative 5-10 years down the road. It’s all about thinking beyond current tech limits and letting my imagination roam.
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