Envisioning Digital Solutions for Next-Gen Automobile Experiences
June 2024 - Aug 2024
Accenture is a global professional services company specializing in strategy, consulting, and digital technology
Strategic Design Consultant working with 3 other consultant collaborating with client's design and product team.
Consulted for a European luxury automotive brand to revitalize its digital products — addressing gaps in both mobile app and HMI experiences — with the goal of maintaining brand competitiveness.
Overview
Traditional automotive firms is lacking behind in the race to become the most innovative.
Solutions
5 purposed digital automotive experience solutions across phone app and human machine interfaces
Concept mock (from the internet) for demonstration purposes only. Not affiliated with or representative of Accenture work.
Impact
use cases
Retrospectives
Articulating Design Decisions with User Focused Journey and Stories
I’ve learned that presenting design ideas isn’t one-size-fits-all. As I advanced, I realized the importance of customizing my narrative to resonate with different stakeholders. By seeing things from their perspective, I can craft stories that align my ideas with their values.
Ideating with a Disruptive Mindset Inspired by Sci-Fi Literature
In the automotive industry, where innovations can take years to implement, I’ve had to think far ahead. Surprisingly, sci-fi literature has become a go-to for inspiration, pushing me to imagine designs that will still feel innovative 5-10 years down the road. It’s all about thinking beyond current tech limits and letting my imagination roam.