Envisioning Digital Solutions for Next-Gen Automobile Experiences
May 2025 - Aug 2025
Accenture is a global professional services company specializing in strategy, consulting, and digital technology
Strategic Design Consultant working with 3 other consultant collaborating with client's design and product team.
Consulted for a European luxury automotive brand to revitalize its digital products — addressing gaps in both mobile app and HMI experiences — with the goal of maintaining brand competitiveness.
Overview
Traditional automotive firms is lacking behind in the race to become the most innovative.
Solutions
5 purposed digital automotive experience solutions across phone app and human machine interfaces
Concept mock (from the internet) for demonstration purposes only. Not affiliated with or representative of Accenture work.
Impact
5
use cases
+12%
64%
Retrospectives
Articulating Design Decisions with User Focused Journey and Stories
I’ve learned that presenting design ideas isn’t one-size-fits-all. As I advanced, I realized the importance of customizing my narrative to resonate with different stakeholders. By seeing things from their perspective, I can craft stories that align my ideas with their values.
Ideating with a Disruptive Mindset Inspired by Sci-Fi Literature
In the automotive industry, where innovations can take years to implement, I’ve had to think far ahead. Surprisingly, sci-fi literature has become a go-to for inspiration, pushing me to imagine designs that will still feel innovative 5-10 years down the road. It’s all about thinking beyond current tech limits and letting my imagination roam.